Kuala Lumpur, 7 March 2021; MASLEA, a home-grown label known for turning traditional Malay apparel into fashionable statement pieces, is proud to unveil its 2021 Aidilfitri collection – Ayu Lestari. Made for the style savvy and available exclusively on ZALORA, the collection themed after the 50’s timeless classics bears versatile pieces that provide shoppers with a wide selection of glamourous traditional wear for all seasons and occasions.
Featuring 26 styles of the yesteryears, Suraya Sharifuddin, the creative mastermind and designer behind the fashion venture quoted “AYU LESTARI – KOLEKSI BUSANA MELAYU LAMA celebrates the beautiful aesthetics of the 50’s fashion scene, favouring the opulent minimalism and plush elegance of the well-preserved classics.”
“Ayu Lestari, like all of MASLEA’s collection before, is functional and versatile. We invite you to travel back to the past with our staples – Kebaya Tuan Puteri, Kebaya Bonda, Kebaya Labuh Bidasari and Baju Kurung Klasik. Ayu Lestari also brings you an array of new sillohuettes – Kebaya Wan Nen, Kebaya Mak Wan, Kebaya Embunan and Baju Kurung Longgar, a collection of well-preserved traditional masterpieces. In addition to the 4 new styles we are also introducing an improvised version of the Batik wrap – for easier wear! We aspire to make our outfits more practical and easily available to those who love heritage, without compromising on the age-old elements that make them unique in the first place’, she says.
All MASLEA’s Ayu Lestari 2021 pieces are available for online purchase via www.zalora.com and www.maslea.com.